More and more satisfied exhibitors
84 % of the 2009 exhibitors state that Midest enables them to meet new prospects
93 % of the exhibitors stated that they were satisfied or extremely satisfied with their participation in relation to their sales objectives
74 % believe that Midest enables them to diversify their customers by market or country
94 % state that Midest permits them to expand their network of relationships.
Generate sales and contacts
39,170 professionals to Midest 2009
35 % new visitors
89 % visitors satisfied with their visit to Midest 2009
74 % of customers search for the subcontractors by visiting shows.
Promoting the show effectively
Based on a targeted list of more than 235,000 professionals, the show’s promotional activities incorporate your objectives to assure you of an optimum visibility
An international advertising campaign in the trade magazines of your key markets. 344 insertions (compared with 268 in 2008) and numerous advertorials
E-newsletters to build up links with customers throughout the year (8 mailings using the full show database and the lists of our partners)
E-mailing campaigns targeted by visitor fields of interest
Show newspaper and conference programme (90,000 copies)
Invitations sent to customers from all sectors of industry (425,000 invitations)
Targeted actions in 5 priority countries: Germany, Belgium, Spain, Italy, Switzerland
Close relations with trade and business journalists in France and abroad: 108 journalists visited the show – including 24 from abroad. Over 1,000 items in the printed press and 8 in the broadcast media.
Meet your customer and diversify your markets
Midest targets qualified and motivated professionals looking to « source suppliers »
Manufacturers, components suppliers and assemblers come to Midest to meet companies offering the best solutions and the most innovative technologies that will enable them to secure a competitive advantage.
Customers are looking for your ideas on how to respond to the challenges linked to energy, raw materials and the new constraints of sustainable development.
