Subcontracting | Metal Processing | Plastic/ Rubber /Composite Material Processing | Electronics/Electricity | Microtechniques | Industry Services
Bookmark and Share
FR SP DE IT CN
You are here: Homepage > Your stand > To ensure success

The secrets of an effective preparation

You want to identify new prospects, promote the image and expertise of your company whilst reinforcing your links with your existing customers.


Start thinking about promoting your presence at MIDEST right away to reap the greatest benefits
  • How can you take advantage of Midest's communications over the coming months?
  • How do you attract the professional that interest you to your stand?
  • Create a hierarchy of communication OBJECTIVES


  • Displaying your innovation "know-how"
  • Presenting all your technologies
  • Developing your profile
  • Demonstrating your vitality
  • Highlighting the quality of your know-how
  • Finding new customers
  • Securing the loyalty of customers
  • Motivating your sales team
  • The Golden Rule: COMMUNICATE


  • Highlight your Know-how free of charge
  • Use your highly effective media to boost your image
  • Guide visitors to your stand
  • Carry out direct marketing activities
  • Organize your stand


  • Focus on stand fittings
    - Choose additional fittings
    - Book hostesses in your stand...
  • Take a "service" approach to visitors
    - Record each visitor to your stand with the badge reader
    - Encourage discussions on your stand by setting aside space for them...